Dr. Haliza Mohd Said started her academic career with Universiti Tun Abdul Razak (UNIRAZAK) as a lecturer in 2005. During her tenure at UNITAR International University she has hold position of Dean and taught at Faculty of Business & Technology, Faculty of Hospitality & Tourism Management, and Asia Graduate School of Business for post graduate studies. She teaches Master Programs, lead research activities, supervise MBA Project Papers and PhD students research work. In addition to her 16 years of teaching experience at UNITAR, she has also worked at multinational companies such as Standard Chartered Bank, Colgate Palmolive and PricewaterhouseCoopers. Her experience in the industry had given her the exposure on the industry trends and dynamic business landscape.
Her PhD thesis was a study on Environmental Scanning Practices and Organizational Competitiveness in Hotels in Malaysia. The study investigated on how 5 Stars Hotels in Malaysia conducted environmental scanning practices and strategize to remain competitive in the industry. Her area of specialization is mainly on Strategic Management and she teaches courses such as Organizational Policy and Strategy, Competitive Intelligence and Business Strategy, Business Environment in the Emerging Market, Organizational Change and Development, Organizational Behavior, Managing Organization and Advanced Qualitative Analysis at post graduate level. Her abilities to engage with working adult groups and corporate segments which made up of majority MBA students has given her the advantage in promoting hybrid teaching and learning among working adults.
Her passion for research has led her to present papers at International Conferences across the globe and published numerous publications in the area of Strategic Planning, Environmental Scanning, Competitive Intelligence, Organizational Behavior, Tourism Planning, Culture & Heritage, Community-Based Tourism and Rural Tourism Development in SCOPUS and other indexed journal publications. She has also conducted consultancy work on curriculum development and a member in Malaysian Institute of Management (MIM), Qualitative Research Association of Malaysia (QRAM), Tourism Educators Association of Malaysia (TEAM) and UNIRAZAK Case Study Club.
ASSOCIATE PROFESSOR DR. HALIZA MOHD SAID
PhD (Management), Universiti Tun Abdul Razak, Malaysia.MBA, Ohio University, USA.
BsBA, California State University, USA.
Specialization:
Strategic Management, Environmental Scanning, Competitive Intelligence, Community Based Tourism, Tourism Planning, Rural Tourism Development.
E-mail: lizasaid@unitar.my
1. A Study on the Relationship between Corporate Governance, and Organisational Performance within the SMEs in Malaysia.
2. Consumers’ Purchasing Intention of Buying Counterfeit Cosmetic Products in Bangladesh.
3. Human Resource Management Practices and Turnover Intention in Fast-moving Consumer Goods (FMCGs) Companies in Klang Valley.
4. Influence of Intrinsic, Extrinsic and Interpersonal Factors on Turnover Intention among Customer Service Executives in Contact Centres in Klang Valley.
5. Environmental Scanning Among Hotel Organizations in an Emerging Market : A Case in Malaysia.
6. Indigenous Cultural Heritage Tourism Development in Central States of West Malaysia.
7. Indigenous Entrepreneurship in Perak : A Case Study on Entrepreneurship Drivers, Competencies and Activities Among Semai Tribe.
8. Comprehensiveness of Strategic Environmental Scanning Information Systems among Hotels in Malaysia.
9. Promoting Culture and Heritage in Kuala Kangsar Districts in Perak.
10. Indigenous Cultural Heritage Tourism in Rompin, Pahang.
11. Sustainable Rural Development in Sekinchan, Selangor.
12. Promoting Coastal Region of Pahang as the new Eco-tourism destination in Malaysia.
13. What does it take to retain students in higher learning institution? A case on a Malaysian university.
14. The Influence of Motivation Factors Towards Job Satisfaction Among Staff in Property Developer Organization.
15. Planning for Sustainable Tourism in Pulau Gaya Sabah : Preliminary Assessment and their Implications for Future Tourism Development.
16. Potential Development in Besut District and Sub-districts: Baseline Study on Strategies for Sustainable Development.
- Haliza Mohd Said, Salbiah Abd Rahman, Samiah Rashid Ali (2019). Exploring Community Based Tourism among Semai Community at Mualim District Perak. Proceeding of the Tourism Development Centre International Conference (TDCIC 1 – 2 October 2019). Sustainable Tourism Development in Disaster Prone Destinations. Bukit Tinggi, West Sumatra, October 2019. ISBN: 978-83-957204-0-6. Publisher SCIENDO. 172 – 183.
- Salbiah Abd Rahman, Haliza Mohd Said, Samiah Rashid Ali (2019). Exploring Development of Indigenous Entrepreneurship Among the Semai Community at Batang Padang District, Perak, Malaysia. Proceeding of the Tourism Development Centre International Conference (TDCIC 1 – 2 October 2019). Sustainable Tourism Development in Disaster Prone Destinations. Bukit Tinggi, West Sumatra, October 2019. ISBN: 978-83-957204-0-6. Publisher SCIENDO. 269 – 280.
- Haliza Mohd Said, Siti Nor Amira Baharudin, Ahmad Feruz Izharuddin, Irena Idris, Hezrizah Othman (2019). Adoption of Technology Application Among Employees at Workplace: A Case of Property Development in Malaysia. International Journal of Innovation, Creativity and Change. Volume 6, Issue 4, 2019. Volume 6, Issue 4, 338 – 359. [SCOPUS Journal Index].
- Hanita Sarah, Haliza Mohd Said, Syahrazad Md Noh, Mazwin Zaba, Mohd Amar Mohd Mokhtar (2019). Influence of Intrinsic, Extrinsic and Interpersonal Factors on Turnover Intention among Customer Service Executives in Contact Centres in Klang Valley. International Journal of Innovation, Creativity and Change. Volume 6, Issue 4, 259 – 283. [SCOPUS Journal Index].
- Haliza Mohd Said, Siti Nor Amira Baharudin, Nor Khomar Ishak, Sayeed Siddiq (2019). Comprehensiveness of Strategic Environmental Scanning Information Systems among 5 Star Hotels in Malaysia. International Journal of Innovation, Creativity and Change. Volume 6, Issue 3. [SCOPUS Journal Index].
- Haliza Mohd Said, Salbiah Abd Rahman, Rohaizah Abd Latif, Munira Saidin, Dahlia Abd Aziz (2018). Indigenous Cultural Heritage Tourism in Rompin, Pahang. International Journal of Engineering & Technology (Special Issue for AIM International Conference) Volume 7 No. 428, 294 – 298. [Scopus Journal Index]
- Haliza Mohd Said, Nor Khomar Ishak, Sayeed Siddiq (2018). Environmental Scanning Among Hotel Organizations in an Emerging Market : A Case in Malaysia. American Research Journal of Business and Management. E-ISSN: 2379-1047. Volume 4, Issue 11, 1 – 10.
- Haliza Mohd Said, Ahmad Feruz Izharuddin, Irena Idris, Hezrizah Othman (2018). Examining The Relationships Between Perceived Usefulness, Perceived Ease Of Use, Enjoyment And Self-efficacy On Employees Behavioral Intention Towards Adopting Online Technology Application At Workplace: A Case In Malaysia. American Journal of Social Science and Humanities. e-ISSN: 2520-5382. Volume 3, Issue 1, 29 – 39.
- Azrin Abdul Razak, Mohd Shahril Mat Yusoff, Md. Aksanur Rahman, Haliza Mohd Said (2018). Influence of perceived value on online travelling website towards consumer purchase intention among youth in Bangladesh. Asian Journal of Social Sciences Research. E Journal UNITAR e-ISSN : 2600-9706. Volume 1, Issue 2. 1 – 17.
- Roslan Mohd Rose, Haliza Mohd Said, Gayatri Anbalagan (2018). What does it take to retain students in higher learning institution? A case on a Malaysian University. Asian Journal of Social Sciences Research. E Journal UNITAR e-ISSN : 2600-9706. Volume 1, Issue 1. 1 – 16.
- Haliza Mohd Said, Roslan Mohd Rose, Mohamad Fairol Saliken, Mohamad Sharif Mok Som, Ibrahim Surib (2017). The Influence of Motivation Factors Towards Job Satisfaction Among Staff in Property Developer Organization. International Journal of Innovation in Social Sciences Volume 4, Issue 1. E Journal UNITAR.
