Dr. Safiah Rashid

Dr. Safiah Rashid, holds an Honours Bachelor of Arts Degree in Economics and Bachelor of Arts in Psychology from Lakehead University, Ontario, Canada. She graduated in Master of Business Administration from Universiti Tun Abdul Razak in 2007. In 2017, she was awarded a Doctor of Business Administration (DBA) by Universiti Utara Malaysia. She started her career in 1994 when she joined Institut Teknologi Tun Abdul Razak as a lecturer. Subsequently, she moved to Universiti Tun Abdul Razak and later UNITAR International University.

Dr. Safiah currently with a Senior Lecturer position has vast experience in lecturing having taught various Economics and Management subjects at Diploma, Bachelor, Master and PhD level. She has gained tremendous and valuable experience lecturing both local and international students. Furthermore, she also taught Government personnel of various rankings particularly from the Armed Forces and Royal Malaysia Police.

She is also responsible in supervising thesis for both Master and PhD students. She is currently supervising seven (7) PhD candidates. As for the Master thesis, thus far, thirty-seven (37) local students and two (2) international students have since graduated under her supervision. She is also appointed as external examiner for PhD proposal defence. In addition to lecturing, she has held various administrative positions such as Head of Department (Management), Acting Head of Unit Curriculum and Quality Development Department, Coordinator Postgraduate Programmes, Coordinator Diploma Programmes, Coordinator Industrial Training and International Students, Coordinator Pre-Matriculation Program, and Coordinator School of General Studies throughout her employment tenure.

Dr. Safiah has been an active member for various committees. She also gained a recognition as a Certified Trainer for HRDF Malaysia and a member of Malaysia Economic Association (MEA) as well as Case Writer’s Association of Malaysia (CWAM). In summary, Dr. Safiah has to date accumulated 27 years of working experience in lecturing as well as in the administrative area related to academic.


DBA, Universiti Utara Malaysia (UUM), Malaysia.
MBA, Universiti Tun Abdul Razak, Malaysia.
Hon. BA (Economics), Lakehead University (LU), Canada.
BA (Psychology), Lakehead University (LU), Canada

Specialization: Organizational Behaviour, Management, Business Administration

E-mail: safiah@unitar.my

1. Safiah, R., Amri, A., Annis, J., and Prabhakaran, A. N. (2019). Community-Based and Traditional Life-Style as Rural Tourism Product Development at KG Menchali and KG Rantau Panjang, Rompin, Pahang. International Journal of Innovation, Creativity and Change, ISSN:2201-1315/E-ISSN:2201-1323. 2. Amri, A., Safiah, R., Surraya, R., and Selvarajoo, P.C.B. (2019). Personality Figure as Potential Tourism Product: A Case Study in a Public University in Malaysia. International Journal of Innovation, Creativity and Change, ISSN:2201-1315/E-ISSN:2201-1323. 3. Haliza, M.S., Ahmad Faizal, M.S., Zaid, A.R., Siti Bayaah, A., and Safiah, R., (2018). The impact of service quality on customer’s positive word of mouth towards food truck business in Malaysia. International Journal of Academic Research in Business & Social Sciences, 8(9), 1919-1940. 4. Safiah, R., Mohamed Faroug, B. H., and, Haliza, M.S. (2018). Impacts of rewards promotions and supervisor support on academic staff’s performance: an empirical study in Malaysian universities. International Journal of Academic Research in Business & Social Sciences, 8(9), 1983-1988. 5. Mohd Amy, A.M.H. and Safiah, R. (2017). A qualitative study on non-financial factors of employee engagement outcomes in SME business in Malaysia. International Journal of Economic Research, 14(6), 245-254. 6. Safiah, R., and Mohd Amy, AM.H. (2016). Influential financial factors of employee engagement outcomes within SMEs business in Malaysia: a qualitative study. Journal of Business Management and Accounting (JBMA), Forthcoming Issue of JBMA. 7. Safiah, R., and Mohd Amy, AM.H. (2015). Exploring the vital factors influenced by outcomes of employee engagement: a qualitative study among CEO in Malaysia’s SME. International Journal of Operations and Logistics Management, 4(4), 242-252. Available at www.absronline.org/journals 8. Gallato, G.C., Safiah, R., Suryasaputra, R., Warokka, A., Reamillo, K.A.G., Abdullah, H.H. (2012). Fostering niches among SMEs in Malaysia through organizational commitment, leadership, organizational culture and job satisfaction. Journal of Innovation Management in Small and Medium Enterprises, 2012 (2012). pp. 1-12. ISSN 2166-076X. 9. Raemah, A.H., Puti, M.M., Zainora, H.H., Safiah, R., Nor Khalidah, A., Raja Hanaliza, R.A. (2011). Influence of relationship quality on hotel guests’ loyalty: a case study of a Malaysian budget hotel. Canadian Journal on Scientific and Industrial Research, 2(6), pp. 220 – 229.

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