Held in conjunction with UNITAR’s 35th anniversary, the campaign reflects the University’s continued commitment to making education more accessible, rewarding, and empowering for Malaysians from all walks of life.

“We believe every commitment to education deserves to be celebrated,” said Timothy Johnson, Chief Commercial Officer of UNITAR Education Group.

“Whether you have just completed SPM, are a working professional looking to upskill, or are pursuing postgraduate studies to advance your career, choosing to invest in your future is a significant decision. Through this campaign, we want to recognise and reward Malaysians who are taking that step towards achieving their goals.”

The campaign builds on the momentum of UNITAR’s successful Bangkit Bersama anniversary platform, reaffirming the university’s mission of creating opportunities for learners at every stage of life. It reflects UNITAR’s belief that education should be affordable, flexible, and relevant, empowering individuals to progress regardless of their background or starting point.

At the heart of the campaign is the 350 MacBook Neo Giveaway, one of the largest student reward initiatives undertaken by the University. Open to eligible applicants nationwide, the campaign rewards students who enrol for UNITAR’s September 2026 intake, while encouraging more Malaysians to pursue higher education and lifelong learning.

To further engage prospective students, UNITAR will host a series of Special Draws during selected recruitment events in the Klang Valley. Exclusive draws will be held during UNITAR Open Days held in UNITAR International University, Kelana Jaya on 8 August and 9 September 2026, with additional special draws taking place during selected recruitment events on 22 and 23 August 2026, giving prospective students even more opportunities to participate and win.

“As we celebrate 35 years of transforming lives through education, this initiative reflects our commitment to opening doors of opportunity for more Malaysians,” Timothy added.

“At UNITAR, we believe education remains one of the most powerful investments a person can make. Through Bangkit Lagi Tinggi Bersama UNITAR, we hope to inspire more individuals to take that next step with confidence and realise their full potential.”

In addition to the giveaway, the campaign will feature a nationwide integrated marketing effort designed to connect with school leavers, working adults, and postgraduate learners, reinforcing UNITAR’s position as a leading institution committed to making quality education accessible to all.