Norlida Azmi

Norlida is Founder of Chapter Advisory Sdn Bhd focusing on strategy, transformation and leadership.  She brings 39 years of multi-markets and multi-discipline corporate experience with large conglomerates in Malaysia including UEM Group, Permodalan Nasional Berhad and Axiata Group in the infrastructure and telecommunication industries as well as with global and regional banks (HSBC, Standard Chartered, Citibank, Abu Dhabi Islamic Bank, Commercial Bank Group, Samba Financial Group) operating in the United Arab Emirates, Qatar, Kingdom of Saudi Arabia, UK and Singapore.

She carries diverse experience: human capital, strategy, risk management & compliance, communication, marketing, accounting, finance & business development, with C-Suite roles since 2006 as CHRO/CPO and COO. 

She is currently an INED of Peoplelogy Sdn Bhd and has prior board experience as NINED on EDOTCO (Axiata Group) and CIMA (UEM Group).   Apart from an Adjunct Professor she is also

• Fellow with TalentCorp TF50 and Fellow CIPD, UK
• Advisor at ESG Markets, Future Leaders Internship Programme, Well-Being@Work and Build A Future Team (BAFT)
• Accredited HRD Corp Trainer