Bachelor of Business Administration (Hons)

Bachelor Degree
9 Semesters / 3 Years
Alor Setar | Ipoh | Johor Bahru | Kota Bharu | Kota Kinabalu | Kuala Terengganu | Kuantan | Malacca | Petaling Jaya (Main) and Seremban
100% PTPTN Available
RM 1,150.00per
RM 41,400.00 total fee
Price listed above is applicable to local students only

Why this course

Bachelor of Business Administration (Hons) is tailored to give students an opportunity to further their studies in any business environment of their choice that lead to a successful career. Students can deepen their knowledge and skills through the area of knowledge designed for specific career path.

Through this programme, students will have exposure and a strong emphasis on the principles of management & marketing, corporate social policy, technopreneur and macroeconomics. These courses will help students to develop functional management and entrepreneur skills to excel in any specialisations on their interest and market demand.
Price listed above is applicable to local students only
[R2/345/6/0969(MQA/FA 1711)02/29]

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Course information

Programme Entry Requirements

You must meet the following requirements in order to be considered for entry to the UNITAR Bachelor’s Programme:

  • A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects with a pass in Mathematics; OR
  • A pass in STAM with at least Grade Jayyid with a pass in Mathematics; OR
  • Matriculation or Foundation with at least CGPA of 2.00; OR
  • A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR
  • An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
  • Pass Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 in relevant field and pass Mathematics and English at SPM subject to the approval of the Senate and MUST attend bridging courses; OR
  • Pass DKM/ DLKM/ DVM with at least CGPA 2.00 AND have at least two (2) years of work experience in relevant field and pass Mathematics and English at SPM and MUST attend bridging courses; OR
  • Pass BTEC Level 4 & 5 and pass in SPM or its equivalent, with at least three (3) credits in any subjects; OR
  • Other equivalent qualifications recognised by the Malaysian Government; OR
  • Entry requirements for admission into the Bachelor’s program (level 6, MQF) through APEL as approved by the Ministry of Education (MOHE). Applicants must be / have:​
    • A Malaysian citizen; and
    • The candidate should be more than 21 years of age in the year of application;​
    • Relevant work experience / prior experiential learning; and
    • Pass the APEL Assessment​

Language Requirements

International Students
  • Minimum score of 5.0 for IELTS; OR its equivalent.
Local Students
  • A Pass in SPM English*
  • Exempted from University English Courses:
    • Distinction in SPM / SPMV English
    • MUET Band 4, 5 and 6
    • A Pass in English Course at a previous institution
  • Required to take English Preparatory 2:
    • Credit in SPM / SPMV English
    • MUET Band 1, 2 and 3
  • Required to take both English Preparatory 1 and 2:
    • No credit in SPM / SPMV English

*Programme standard requirement

Core Courses

  • Principles of Management
  • Organizational Behaviour
  • Principles of Marketing
  • Quantitative Methods
  • Microeconomics
  • English for Academic Purposes
  • Management Information Systems
  • Business Accounting
  • Macroeconomics
  • Principles of Finance
  • Digital Business
  • Marketing Management
  • International Business
  • Business Law
  • Financial Management
  • Human Resource Management
  • Production and Operations Management
  • Research Methods
  • Corporate Social Policy
  • Strategic Management
  • Industrial Training
  • Free Elective 1
  • Elective 1 
  • Elective 2 
  • Free Elective 2 
  • Elective 3 
  • Elective 4
  • Elective 5 
  • Elective 6 

University Core

  • Falsafah dan Isu Semasa / Bahasa Komunikasi (Int)
  • Penghayatan dan Etika Peradaban / Philosophy and Current Issues (Int)
  • Design Thinking
  • Business Communication
  • Recreational Event Planning
  • Entrepreneurship

Elective: Human Resource Management

  • International Human Resource Management
  • Compensation Management
  • Training and Development
  • Labour Law and Industrial Relations
  • Safety and Health Administration
  • Seminar in Human Resource

Elective: Logistics

  • Logistics Management
  • Transportation Management
  • Warehouse Management
  • Transportation and Logistics Issues
  • International Transportation and Logistics
  • Advanced Logistics Management

Elective: Finance

  • Corporate Finance
  • Investment Analysis
  • Zakat and Taxation
  • Financial Markets and Institutions
  • Financial Statement Analysis
  • International Finance

Elective: Entrepreneurship

  • Ideation
  • Digital Marketing
  • Customer Relationship Management
  • Financial Management for SME
  • Intellectual Property Management
  • Technopreneur

Elective: International Business

  • Seminar in Global Strategy
  • International Marketing
  • International Trade and Policy
  • International Human Resource Management
  • International Business Law
  • International Finance

Elective: Management

  • Introduction to Quality Management
  • Project Management
  • Service Management
  • Organizational Development
  • Quality Management Systems and Auditing
  • Total Quality Management

Elective: Digital Marketing

  • Consumer Behaviour
  • International Marketing
  • Product and Brand Management
  • Logistic and Channel Management
  • Service Marketing
  • Integrated Marketing Communication
  • Video for Digital Marketing
  • Web and Social Media for Digital Marketing

Elective: Psychology

  • Introduction to Psychology
  • Behaviour Modification
  • Developmental Psychology
  • Psychology of Work
  • Introduction to Social Work
  • Motivation and Emotion
  • Elective 1: Theories of Counselling
  • Elective 2: Social Psychology

Areas of Study

  • Management
  • Human Resource Management
  • Customer Relationship Management
  • Finance & Accounting
  • Digital Marketing
  • Sales Executive
  • Marketing Executive
  • Product Development Executive
  • Systems Analyst   
  • Business Analyst    
  • HR Executive  
  • Credit Control Officer  
  • Finance Executive   
  • Accounts Executive    
  • General Administrator

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