Bachelor of Business Administration (Hons)

(R2/345/6/0969) 02/29 (MQA/FA 1711)

Bachelor Degree
9 Semesters / 3 Years
Alor Setar | Ipoh | Johor Bahru | Kota Bharu | Kota Kinabalu | Kuala Terengganu | Kuantan | Malacca and Petaling Jaya (Main)
100% PTPTN Available
RM 1,250.00per
RM 45,000.00 total tuition fee
Price listed above is applicable to local students only

Why this course

Further Your Studies for Natural Career Progression

The Bachelor of Business Administration (Hons) programme is tailored to provide students an opportunity to further their studies in any business environment of their choice that leads to a successful career. Students can deepen their knowledge and skills through the areas of knowledge designed for specific career path.

Students will gain exposure in Management, Marketing, Entrepreneur, Economics, Finance, Information System and Business Analytics. These courses will help students to develop functional management and entrepreneurial skills to excel in any specialisation of their interest and fulfil market demand.

Price listed above is applicable to local students only
What a Bachelor of Business Administration Can Give You

Through this programme, students will have exposure and a strong emphasis on the principles of management and marketing, corporate social policy, technopreneurship and macroeconomics. These subjects will help BBA students to develop functional management and entrepreneurial skills to excel in any specialisations of their interests as well as job market demands in Malaysia and overseas.

With BBA, they will also sharpen their critical thinking skills and be proactive in analysing and synthesising information whenever they encounter different business or any challenging situations.

Online Study Mode Available 

We know how challenging life is for working students, which is why we also offer the Bachelor of Business Administration (Hons) – Online. Experience the convenience of studying without travelling to campus in addition to completing your study at your own pace. All you need is a stable Internet connection for online learning and mentoring.

Being the first university in Southeast Asia to be awarded a QS 5-star rating for the online learning category, you can be well assured of getting quality online education here at UNITAR.

6 Conventional Specialisations 

When you become a BBA student at UNITAR, you can select your field of specialisation which comprised of Human Resource Management, Logistics, Finance, Management, International Business and Marketing. By diversifying the academic specialisations, we aim for our students to develop relevant skills that meet today’s various industry requirements.

Credit Transfer From Previous University

Entering the workforce as soon as possible is the ideal scenario for every student. Obtain the Bachelor of Business Administration (Honours) degree with lesser time and cost at UNITAR by transferring credits from your previous educational institution! Approach our education consultants for more information as well as to know the terms and conditions.

UNITAR — an Accredited APEL Assessment Centre

Working professionals are given the second chance to pursue higher education for career advancement or career switch! They can do so by enrolling for UNITAR’s conventional and online BBA courses through APEL with their work experience. It is a further opportunity to reduce their study duration and costs.

Take advantage of your work experience today and gain admission to UNITAR via APEL.

(R2/345/6/0969) 02/29 (MQA/FA 1711)

Essentially, the Bachelor of Business Administration programmes are suitable for candidates who want to broaden their career paths compared to niched academic degrees. With the advantages listed above, why not consider taking a BBA programme at UNITAR which you may not find at other universities?

Accelerate your future today with our conventional and online Bachelor of Business Administration (honours) programmes below.

Request Info

Our education counsellors are ready to help you!

Complete the form below;
it takes less than a minute.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Course information

Programme Entry Requirements

You must meet the following requirements in order to be considered for entry to the UNITAR Bachelor’s Programme:

  • A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects with a pass in Mathematics and English at SPM level*; OR
  • A pass in STAM with at least Grade Jayyid with a pass in Mathematics and English at SPM level*; OR
  • Matriculation or Foundation with at least CGPA of 2.00; OR
  • A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR
  • An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
  • Pass Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 in relevant field and subject to the approval of the Senate and MUST attend bridging courses; OR
  • Pass DKM/ DLKM/ DVM with at least CGPA 2.00 AND have at least two (2) years of work experience in relevant field and subject to the approval of the Senate and MUST attend bridging courses courses; OR
  • Pass BTEC Level 4 & 5 and pass in SPM or its equivalent, with at least three (3) credits in any subjects; OR
  • Other equivalent qualifications recognised by the Malaysian Government; OR


*A pass in Mathematics and English at SPM level or equivalent qualifications

  • Can be waived should any other higher qualifications contain Mathematics and English subjects with an equivalent/higher achievement.
  • Malaysian students using English as the medium of instruction in their previous study or with at least Band 2in MUET or equivalent can be exempted from a pass in English requirement.
  • Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

Language Requirements

International Students
  • Minimum score of 5.5 for IELTS; OR its equivalent.
Local Students

A Pass in SPM English*

  • Exempted from University English Courses:
    • Distinction in SPM / SPMV English
    • MUET Band 4, 5 and 6
    • A Pass in English Course at a previous institution
  • Required to take English Preparatory 2:
    • Credit in SPM / SPMV English
    • MUET Band 1, 2 and 3
  • Required to take both English Preparatory 1 and 2:
    • No credit in SPM / SPMV English

*Programme standard requirement

Core Courses
  • Principles of Management
  • Microeconomics
  • Business Accounting
  • Principles of Marketing
  • Macroeconomics
  • English for Academic Purposes
  • Organizational Behaviour
  • Principles of Finance
  • Human Resource Management
  • Quantitative Methods
  • Marketing Management
  • International Business
  • Corporate Social Policy
  • Financial Management
  • Economics for Business
  • Talent Acquisition and Management
  • Production and Operations Management
  • Digital Business
  • Supply Chain Management
  • Strategic Management
  • Management Information System
  • E-Commerce
  • Seminar in Global Strategy
  • Research Methods
  • Digital Marketing
  • Ideation
  • Discipline 1 – Elective 1
  • Discipline 1 – Elective 2
  • Discipline 1 – Elective 3
  • Discipline 2 – Elective 1
  • Discipline 2 – Elective 2
  • Discipline 2 – Elective 3
  • Industrial Training
University Core
  • Falsafah dan Isu Semasa / Bahasa Melayu Komunikasi 2 (International)
    Penghayatan Etika dan Peradaban /
  • Philosophy and Current Issues (international)
  • Integrity & Anti-Corruption
  • Design Thinking
  • Recreational Event Planning
  • Entrepreneurship

Discipline Modules

*Students are required to choose any TWO (2) disciplines from six disciplines below

Discipline 1: Human Resource Management

• Labour Law and Industrial Relations
• Safety and Health Administration
• Contemporary Issues in HR

Discipline 2: Logistics

• Logistics Management
• Transportation Management
• Warehouse Management

Discipline 3: Finance

• Corporate Finance
• Investment Analysis
• Financial Markets and Institutions

Discipline 4: International Business

• International Trade and Policy
• International Human Resource
• International Finance

Discipline 5: Management

• Project Management
• Organizational Development
• Total Quality Management

Discipline 6 : Marketing

• Consumer Behaviour
• Retail Management
• Integrated Marketing Communication

  • Sales Executive
  • Marketing Executive
  • Product Development Executive
  • Systems Analyst   
  • Business Analyst    
  • HR Executive  
  • Credit Control Officer  
  • Finance Executive   
  • Accounts Executive    
  • General Administrator

The Programme Learning Outcomes (PLO) of this programme is to prepare graduates who are able to:

  1. Learn the theoretical and practical perspectives of Business Management.
  2. Strategic staff planning and job analysis.
  3. Techniques on establishing long-term relationships.
  4. Accessing profitability and building business value.
  5. Overview with business models including Advertising and Social Media Marketing

Download Brochure

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Download Brochure

"*" indicates required fields

This field is for validation purposes and should be left unchanged.