Bachelor of Mass Communication (Honours)
Bachelor Degree
9 Semesters / 3 Years
100% PTPTN Available
From
RM 40,500.00
RM 45,000.00 Total Tuition Fee
Why this course
This programme offers students a comprehensive introduction to the fast-evolving media and communication landscape shaped by digital innovation, emerging technologies and changing audience behaviours. It builds core competencies in content creation, communication strategy, digital literacy and analytical thinking.
Students learn to navigate contemporary challenges such as social media dynamics, misinformation and technological convergence and prepare graduates to engage effectively within a technology-driven communication environment and adapt to ongoing industry transformations.
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Course information
Entry Requirements
Academic Requirements
- A pass in STPM, with a minimum of Grade C(GPA2.00) in any TWO (2) subjects and a credit in English at SPM or its equivalent; OR
- A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid and a credit in English at SPM or its equivalent; OR
- A Diploma (Level 4 MQF, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
- A Diploma in Media and Communication (Level 4, MQF) field; OR
- Certificate Matriculation/Foundation, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent; OR
- A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 subjected to the HEP Senate / Academic Board’s approval; OR
- A Diploma Lanjutan Kemahiran Malaysia (DLKM) with a minimum CGPA of 2.50 subjected to HEP Senate/Academic Board’s approval; OR
- Other relevant and equivalent qualifications recognised by the Malaysian Government. (Candidates can be admitted if their admission qualification contains English subject(s) equivalent to English at the SPM level. If it is not equivalent, a reinforcement of an English subject equivalent to the SPM level muct be offered before enrolement)
English Requirements (For International Students)
- Achieve MUET Band 3; OR
- An equivalent English competency test score aligned to CEFR High B1
Course Structure
Programme Core
- Introduction to Mass Communication
- Intercultural Communication
- Communication Theories and New Media
- Communication Technology
- Organizational Communication
- New Media and Organisation
- Media Economics
- Persuasive Communication
- Visual Communication and Design
- Law and Ethics in Communication
- Broadcast and New Media
- Introduction to Public Relation
- Digital Media Literacy
- Governance and New Media
- Writing for Creative Industries
- Social Media Strategy and Management
- Contemporary Issues in Social Media
- Publishing
- Public Relation Campaign Strategies
- Introduction to Digital Media
- Introduction to Film
- Corporate Communication
- Introduction to Journalism
- Digital Advertising and Marketing
- Crisis and Issue Management
- Integrated Marketing Communication
- Communication Research Methods
- Interpersonal and Communication Skills for Social Sciences
- Final Year Project
- Industrial Training
University Core
- Integriti dan Anti Rasuah
- Integrity and Anti-Corruption (International)
- English for Academic Purposes
- Recreational Event Planning
- Design Thinking
- Bahasa Kebangsaan A
- Penghayatan Etika & Peradaban
- Bahasa Melayu Komunikasi 2 (International)
- Falsafah dan Isu Semasa
- Philosophy and Current Issues
Career Prospects
- News Reporter/Journalist
- Media Relations Specialist
- Copywriter/Creative Director
- Social Media Manager
- Cinematographer/Videographer
- Media Analyst/Researcher
- Virtual & Augmented Reality (VR/AR) Producer
