Bachelor of Mass Communication (Honours)

Academic Requirements

1. A pass in STPM, with a minimum of Grade C(GPA2.00) in any TWO (2) subjects and a credit in English at SPM or its equivalent; OR
2. A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid and a credit in English at SPM or its equivalent; OR
3. A Diploma (Level 4 MQF, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
4. A Diploma in Media and Communication (Level 4, MQF) field; OR
5. Certificate Matriculation/Foundation, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent; OR
6. A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 subjected to the HEP Senate / Academic Board’s approval; OR
7. A Diploma Lanjutan Kemahiran Malaysia (DLKM) with a minimum CGPA of 2.50 subjected to HEP Senate/Academic Board’s approval; OR
8. Other relevant and equivalent qualifications recognised by the Malaysian Government. (Candidates can be admitted if their admission qualification contains English subject(s) equivalent to English at the SPM level. If it is not equivalent, a reinforcement of an English subject equivalent to the SPM level muct be offered before enrolement)

English Requirements (For International Students)

1. Achieve MUET Band 3; OR
2. An equivalent English competency test score aligned to CEFR High B1

Programme Core

1. Introduction to Mass Communication
2. Intercultural Communication
3. Communication Theories and New Media
4. Communication Technology
5. Organizational Communication
6. New Media and Organisation
7. Media Economics
8. Persuasive Communication
9. Visual Communication and Design
10. Law and Ethics in Communication
11. Broadcast and New Media
12. Introduction to Public Relation
13. Digital Media Literacy
14. Governance and New Media
15. Writing for Creative Industries
16. Social Media Strategy and Management
17. Contemporary Issues in Social Media
18. Publishing
19. Public Relation Campaign Strategies
20. Introduction to Digital Media
21. Introduction to Film
22. Corporate Communication
23. Introduction to Journalism
24. Digital Advertising and Marketing
25. Crisis and Issue Management
26. Integrated Marketing Communication
27. Communication Research Methods
28. Interpersonal and Communication Skills for Social Sciences
29. Final Year Project
30. Industrial Training

University Core

1. Integriti dan Anti Rasuah
2. Integrity and Anti-Corruption (International)
3. English for Academic Purposes
4. Recreational Event Planning
5. Design Thinking
6. Bahasa Kebangsaan A
7. Penghayatan Etika & Peradaban
8. Bahasa Melayu Komunikasi 2 (International)
9. Falsafah dan Isu Semasa
10. Philosophy and Current Issues

1. News Reporter/Journalist
2. Media Relations Specialist
3. Copywriter/Creative Director
4. Social Media Manager
5. Cinematographer/Videographer
6. Media Analyst/Researcher
7. Virtual & Augmented Reality (VR/AR) Producer