Bachelor of Communication (Hons)

Bachelor Degree
9 Semesters / 3 Years
Petaling Jaya (Main)
100% PTPTN Available
From
RM 1,250.00per
month
RM 45,000.00 total fee
Price listed above is applicable to local students only

Why this course

Bachelor of Communication (Hons) is an interesting area of study encompassing several disciplines. Students will develop an understanding of the different forms of communications, including interpersonal, intercultural and business communications, together with the various technologies through which information is communicated

Through this programme, students will hone practical and professional skills, equipping themselves to work across creative industries or anywhere through a range of study contexts and applications, gaining a thorough grounding in the field.

Price listed above is applicable to local students only
MOHE/MQA:
[R/321/6/0163 (MQA/ PA 5238) 02/27]

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Course information

Programme Entry Requirements

You must meet the following requirements in order to be considered for entry to the UNITAR Bachelor’s Programme:

  • A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects; OR
  • A pass in STAM with a minimum grade of Jayyid ; OR
  • A pass UEC with minimum Grade B in five (5) subjects; OR
  • Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00; OR
  • A Diploma or its equivalent, with a minimum CGPA of 2.00; OR
  • A Diploma Media and Communication or its equivalent, with a minimum CGPA of 2.00; OR
  • Pass Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 in relevant field subject to the approval of the Senate and MUST attend bridging courses;​ OR
  • Pass DKM/ DLKM/ DVM with at least CGPA 2.00 AND have at least two (2) years of work experience in the relevant field and MUST attend bridging courses; OR
  • Entry requirements for admission into the Bachelor’s program (level 6, MQF) through APEL as approved by the Ministry of Education (MOHE). Applicants must be / have:​
    • A Malaysian citizen; and
    • The candidate should be more than 21 years of age in the year of application;​
    • Relevant work experience / prior experiential learning; and
    • Pass the APEL Assessment​

Language Requirements

ENGLISH REQUIREMENTS

International students
  • minimum score of 5.0 for IELTS; OR
  • minimum score of 42 for TOEFL; OR its equivalent.
Local students

*A credit in SPM English or its equivalent

Exempted from University English Courses: 

  •  Distinction in SPM / SPMV English
  • MUET Band 4, 5 and 6
  • A Pass in English Course at a previous institution

Required to take English Preparatory 2: 

  • Credit in SPM / SPMV English
  • MUET Band 1, 2 and 3

Required to take both English Preparatory 1 and 2: 

  • No credit in SPM / SPMV English

* programme standard requirement

Programme Core

  • Introduction to Mass Communication
  • Psychosociology for Social Sciences
  • Interpersonal and Communicational Skills for Social Sciences
  • Communication Theories and New Media
  • Intercultural Communication
  • English for Mass Communication
  • Digital Media Literacy
  • Communication Technology
  • Persuasive Communication (Theory and Application)
  • Media Economics
  • Visual Communication and Design
  • Social Psychology of New Media
  • New Media and Organisation
  • Writing for the Creative Industries
  • Law and Ethics in Communication
  • Statistics for Social Sciences
  • Contemporary Issues in Social Media
  • Commercial Food Operation
  • Governance and New Media
  • Industrial Training
Concentration A : Journalism
  • Principle of Journalism and New Media(prerequisite for
    concentration A)
  • News Writing
  • Online Journalism
  • Feature Writing
  • Photojournalism
    Editing
  • Convergent Journalism
  • Business Reporting
  • Writing for Science and Technology
  • Editorial Writing
Concentration B : Public Relations
  • Introduction to Public Relations (prerequisite for concentration B)
  • Introduction to Electronic Media
  • Public Relations Writing
  • Publicity and Media Relations
  • Fundamentals of Marketing and Advertising
  • Event Management
  • Crisis and Issue Management
  • Speech Writing and Presentation Skills
  • Public Relations
  • Campaign Strategies
  • Public Opinion and Persuasion

University Core

  • English for Academic Purposes
  • Business Communication

MPU Courses

  • Falsafah dan Isu Semasa / Philosophy and Current Issues (Int)
  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2 (Int)
  • Design Thinking / Bahasa Kebangsaan A
  • Entrepreneurship
  • Recreational Event Planning

Areas of Study

  • Digital Media Literacy
  • Public and Media Relations
  • Editorial Writing
  • Campaign Director
  • Consumer Advocate
  • Corporate Affairs Manager
  • Journalist
  • Media Researcher
  • Corporate Communication Manager
  • Foreign Affairs Officer
  • Public Relations Consultant
  • Publicist
  • Art Director
  • Special Correspondent

The Programme Learning Outcomes (PLO) of this programme is to prepare graduates who are able to:

  1. Learn the roles of cultural patterns and verbal/non-verbal codes in developing intercultural relationships.
  2. The study of different types of digital channels and the associated behaviours in the 21st Century
  3. Analysis and ways to capture the target audience through different media.
  4. Be involved with activities including planning, executing, evaluating, measuring, and reporting.
  5. Develop understanding on the role of the press media in a democratic society.

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